Decades after Playboy's golden era, the icon of hedonism tests its relevance in Vietnam.
When disco and Playboy clubs were enjoying their hedonistic heydays, Hanoi had just survived two wars.
Now, four decades later, as stubborn 70s pop hits refuse to leave the capital city and the pursuit of pleasure is far from a thing to be ashamed of, Hanoi has made itself the Southeast Asian home of the bunnies.
Last December, the Playboy Establishment Hanoi was opened, the only one in the region after the closure of its sister club in Manila. A few media reports mentioned the opening, but somehow even members of the hardcore clubbing scene missed this.
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